A “good better best” shop is a retail strategy where three tiers of products are offered at different prices. The “good” option is the most basic and affordable, the “better” option offers more features or higher quality, and the “best” option is the most premium and expensive.
This strategy can be effective for businesses because it allows them to cater to a wider range of customers with different budgets. By offering a variety of options, customers are more likely to find something that meets their needs and are willing to pay for. Additionally, the “good better best” strategy can help businesses increase their sales volume and average order value.
